A University is Actually Offering a Lawyer Marketing Course

I remember when I graduated from law school -- I had a deep knowledge of appellate court opinions, but no practical skills at all.  They don't teach how to file a motion or how to build a practice.  But here's some good news:

The University of Miami has launched a certificate program of "Marketing For Lawyers: Developing and Maintaining Client Relationships" beginning this month.  Tom Kane of Sarasota, FL, will be the lead instructor for this course offering what will be quarterly course. 

It will be run out of the Division of Continuing and Professional Education, and specifically the Office of Professional Advancement of the University of Miami. 

The initial course (limited to 20 participants) will be:  May 18-20, 2006.

Course topics include:

• Tools and techniques of marketing
• Effective marketing strategies
• Short-term marketing winners
• Ethical considerations
• Law firm Web site and Internet presence
• Building lasting client relationships
• Marketing planning workshop - participants will leave the course with a working draft of a marketing plan developed for immediate implementation.