My Photo

In a nutshell


  • A common-sense, nuts-and-bolts, practical approach to legal marketing, concentrating on techniques that actually bring in new business.

Search Site


Thanks for Stopping By


Subscribe


  • Enter your email address below to subscribe to Legal Marketing by Andy Havens!


    powered by Bloglet

May 2006

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

« The Carnival of Marketing | Main | Disturbing chart about lawyer productivity »

March 01, 2006

Dykema Chooses Newsgator for Firmwide RSS Aggregator

DykemaDykema, a 400-lawyer Midwest law firm, picked NewsGator Technologies, Inc., to help attorneys and other firm employees find relevant information in an efficient manner. 

With NewsGator Enterprise Server ("NGES"), Dykema employees automatically get updates to key internal applications directly into Outlook instead of having to check multiple systems and data sources every day. For example, the firm’s marketing team receives instant notification when attorneys and staff update its “Proposal Tracking System.”  Similarly, Dykema attorneys are starting to receive real-time case updates from internal “matter tracking systems.” 

Newsgator “One of the biggest benefits of Enterprise RSS is the ability for people to get notified when updates are made instead of having to go out and check Web sites,” said A.V. ‘Sandy’ Hamilton, NewsGator’s executive vice president of sales, marketing and business development.  “Dykema is using internal and external feeds to keep their attorneys, marketers and clients better informed.  This demonstrates a compelling value proposition for services firms to harness the power of RSS through NewsGator Enterprise Server.”

After evaluating several off the shelf RSS aggregators that reside in Microsoft Outlook, Dykema realized there was a major barrier to deploying this type of solution enterprise-wide: each installation would require an individual desktop “touch.” With 10 offices and almost 800 users nationwide, products that required a manual install and/or local administration by an IS staffer were not feasible. However, NGES eliminated this barrier as it is centrally managed, with administration across the enterprise handled from one location. 

NewsGator Enterprise Server is a new product for aggregating, reading and distributing RSS content within the enterprise.  It brings the power of NewsGator’s robust RSS platform behind the firewall, providing enterprise class security, manageability and deployment.  In addition, NGES optionally integrates with Microsoft Exchange and Active Directory, which eases deployment for enterprise IT departments and provides a user interface that employees are comfortable with.

NewsGator Technologies is the leading RSS platform company.  Consumers, business, and enterprise customers can subscribe to NewsGator’s services and read all their news in Outlook, on the web, on their mobile phones, via FeedDemon and through a rich array of other devices, anytime, anywhere.

Dykema is a Midwest-based law firm serving clients nationally with offices in four states-California, Illinois, Michigan and Washington D.C.  As one of the country's largest law firms, its diversified legal practice and international reach has made the firm the choice of both multinational fortune 100 corporations and entrepreneurial enterprises alike.

“We were looking for a solution that would help us gather and deliver external web-based content pertaining to the legal sector, our client-base and our competition, as well as improve the distribution and dissemination of internal information,” said Bill Gratsch, Dykema’s web technologies manager.  “NGES enables this and more, and since the product resides behind the firewall, our internal aggregation and distribution of confidential information remains secure.”

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83457a27d69e200d8355cdf9b69e2

Listed below are links to weblogs that reference Dykema Chooses Newsgator for Firmwide RSS Aggregator:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.