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May 2006

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« New Research: Professional Firms can Increase Revenues by Measuring Business Development Initiatives | Main | "Benesch Beat" Wins National Marketing Award »

March 10, 2006

7 Ways Word-of-Mouth Attracts New Clients

Daniel_bone_ According to the Word-of-Mouth newsletter, "Womnibus Weekly #1.42," word of mouth can be a "useful approach" for attracting new clients. That's the word from Daniel Bone, Customer Insight Analyst for Datamonitor. Bone elaborated with seven reasons why word of mouth works:

1. Reduces decision uncertainty
2. More trustworthy and impactful
3. It's cheaper
4. Less hindered by social taboos
5. Effective and manageable
6. Speed and broad coverage
7. Complements other marketing activity

Learn more:
http://tr.subscribermail.com/cc.cfm?sendto=http%3A%2F%2Fwww%2Ecrm2day%2Ecom%2Fexperts%2F50192%2Ephp&tempid=WOMNE7A0E4FA&mailid=f7466ac71a6448cabd21b19ce2d9ad9c

Posted by Larry Bodine on March 10, 2006 at 08:00 AM |

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Listed below are links to weblogs that reference 7 Ways Word-of-Mouth Attracts New Clients:

» "7 Ways Word-of-Mouth Attracts New Clients" from Stark County Law Library Blog
Larry posts: “According to the Word-of-Mouth newsletter, "Womnibus Weekly #1.42," word of mouth can be a "useful approach" for attracting [Read More]

Tracked on March 10, 2006 at 08:44 AM

» The Word-of-Mouth on Word-of-Mouth... from What About Clients?
It's here from Larry Bodine and read The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell if you are really interested in this subject and productive "buzz" generally. This is an important (and fascinating) ground... [Read More]

Tracked on March 10, 2006 at 10:21 AM

» The Word-of-Mouth on Word-of-Mouth from What About Clients?
It's here from Larry Bodine and read The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell why you are at it.... [Read More]

Tracked on March 10, 2006 at 10:24 AM

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