I knew I was in for something good when I read on the envelope, "Here Comes Our Holiday Card!" It was sent by Wolf Greenfield, a 56-lawyer intellectual property firm in Boston with a sense of humor.
Inside was a hilarious 4-page "SNOW Holiday Gift Catalog 2005." It features:
- The Abominable snowman Patent Examiner Talking Doll. "Press the briefcase and the doll shouts out "Patent granted!" "Don't you want to go broader?" and "I'll give you the benefit of the doubt on that prior art."
A Get Ready for Winter Snowflake Watching Instrument, which is actually a magnifying glass. - Name Your Own Snowflake! "What better way to show your loved ones how unique they are than to have a snowflake named for them! The U.S. Snowflake Registry (U.S.S.R.) has kits to fit any budget."
And the hysterical kicker is the snowmobile mobile. In the "special inventory sale" the mobile is offered "with a set of four snowmobiles, each weighing about 600 pounds, so caution should be used when hanging it."
The catalog has prompted excited utterances from clients, such as: "IT ARRIVED - the Wolf Greenfield Christmas card. And again it's great. I love it, my secretary loves it - we all love it. If there were no other reasons to do business with Wolf Greenfield, the Christmas card would be reason enough, just to be on the mailing list."
Mega-congratulations to Wolf Greenfield's resident marketing geniuses, Sally "only the cops call me 'Sara'" Crocker and Meghan Haggerty.
Comments