WSJ boosts blogs: Will law firm marketing departments listen?
The Wall Street Journal Online has a great little article on how blogs can be used as a marketing tool for small and medium sized businesses. The piece hits on a number of the pluses of blogs that legal marketing folks such as Kevin O'Keefe of LexBlog and myself have been hammering on for months now:
- Name recognition at a greatly reduced price
- RSS feeds don't get blocked by spam-guard like some email newsletters
- Search result increases can yield many more visitors in a span of months
- Content establishes reputation
- Comments allow for interactivity, which is a key "stickiness" factor for repeat viewers
- Authentic voice is more attractive than "PR-Speak" to many customers
Legal services are a perfect match for blogs -- the law is content-heavy. It's not like you're selling leg-warmers here, people. You've got lots to say, and your public wants to hear it. Don't hide your light under a bushel basket. Publish it on a blog.
It's the Wall Street Journal, people. How much more mainstream do we need to get before you'll wake up and smell the bacon?
You hit it right on the head, Andy. I linked to this post from my blog.
I hope legal services wake up to this.
Posted by: Shawn Struck | March 14, 2005 at 02:18 PM